DNC launches South Carolina and Nevada ad campaigns targeting minority voters
Democrats are working to reach out to voters of color at the start of the primary season, a reflection of the party's revamped nominating calendar.
The Democratic National Committee is launching an ad blitz in the coming primary states of South Carolina and Nevada by targeting communities of color, rural areas and potential younger adults as President Joe Biden makes his re-election pitch to voters.
The ad campaign, previewed first to NBC News, focuses on getting out the vote, rejecting "MAGA" Republicans and highlighting issues like voting rights and student loan forgiveness. The bulk of the new ads — on radio, in print and online, along with billboards and kiosks on college campuses — start Saturday.
The DNC is spending six figures in South Carolina and another six figures in Nevada.
The early advertising in those states underscores the Democratic Party's goal of reaching out to more diverse populations at the start of the primary season, unlike in past years, which began with the caucuses in Iowa.
The primaries in South Carolina and Nevada were moved up when Biden revamped the party’s nominating calendar, eliminating the predominantly white states of Iowa and New Hampshire from the top of the order. Because of the change-up, Biden did not appear on New Hampshire's primary ballot this week. But he was still victorious thanks to a successful write-in effort.
Rating: 5