Could X go bankrupt under Elon Musk? - BBC News

Musk's profane attack on advertisers baffled experts - without adverts, how would X survive?

1 day agoShareclose panelShare pageCopy linkAbout sharingImage source, Getty ImagesImage caption, Elon Musk speaks during the New York Times annual DealBook summitBy James ClaytonNorth America technology reporterElon Musk's profane attack on advertisers boycotting X, formerly known as Twitter, has baffled experts. If advertisers keep leaving and don't come back, can X survive?

In April, I sat down with Musk for the first of his many chaotic interviews about his acquisition of X.

He said something that, in hindsight, was rather revealing, but which passed me by at the time.

Talking about advertising, he said: "If Disney feels comfortable advertising children's movies [on Twitter], and Apple feels comfortable advertising iPhones, those are good indicators that Twitter is a good place to advertise."

Seven months later, Disney and Apple are no longer advertising on X - and Musk is telling companies that have left to "Go [expletive] yourself."

https://www.bbc.co.uk/news/technology-67599937?at_medium=RSS&at_campaign=KARANGA

---