Singapore's ruling People's Action Party pulls out all stops online to woo youth

The People's Action Party has upped its social media game this election to attract young voters - will it succeed?

Watch LiveBritish Broadcasting CorporationHomeNewsSportBusinessInnovationCultureArtsTravelEarthAudioVideoLiveHomeNewsIsrael-Gaza WarWar in UkraineUS & CanadaUKUK PoliticsEnglandN. IrelandN. Ireland PoliticsScotlandScotland PoliticsWalesWales PoliticsAfricaAsiaChinaIndiaAustraliaEuropeLatin AmericaMiddle EastIn PicturesBBC InDepthBBC VerifySportBusinessExecutive LoungeTechnology of BusinessFuture of BusinessInnovationTechnologyScience & HealthArtificial IntelligenceAI v the MindCultureFilm & TVMusicArt & DesignStyleBooksEntertainment NewsArtsArts in MotionTravelDestinationsAfricaAntarcticaAsiaAustralia and PacificCaribbean & BermudaCentral AmericaEuropeMiddle EastNorth AmericaSouth AmericaWorld’s TableCulture & ExperiencesAdventuresThe SpeciaListEarthNatural WondersWeather & ScienceClimate SolutionsSustainable BusinessGreen LivingAudioPodcastsRadioAudio FAQsVideoLiveLive NewsLive SportHomeNewsSportBusinessInnovationCultureArtsTravelEarthAudioVideoLiveWeatherNewslettersWatch LiveSingapore's ruling party pulls out all stops online to woo youth2 days agoShareSaveKoh EweBBC NewsReporting fromSingaporeShareSaveOng Ye Kung/TikTokHealth minister Ong Ye Kung (centre, in purple shirt) is known for his social media savvinessThe TikTok video begins with Singapore's health minister Ong Ye Kung smiling at the camera while sitting on a park bench.

"So no-one told you life was gonna be this way," the instantly recognisable theme song to the sitcom Friends plays, as he's suddenly joined by the other four members of his team running in the upcoming general election.

Cut to a snappy montage of them fist-bumping each other and mingling with residents at community events, as the song's chorus delivers their political message: "I'll be there for you".

It's one of the many social media videos posted by Singapore's long-ruling People's Action Party (PAP) as the country gears up for the general election on Saturday.

One of the longest-serving political parties in the world, the PAP has governed Singapore since 1959 and is widely associated with stability.