Scooter Braun officially retires from talent management after stepping back last year
Scooter Braun announced Monday that he is officially retiring from managing some of the music industry's biggest stars as he fully embraces his role as CEO of Hybe America and spends more time with his children.
Scooter Braun announced Monday that he is officially retiring from managing some of the music industry's biggest stars as he fully embraces his role as CEO of Hybe America and spends more time with his children.
The news is not entirely unexpected as headlines last year that Braun’s firm, SB Projects, parted ways with singers Demi Lovato and Idina Menzel. Reports also speculated that Braun was potentially on the outs with Justin Bieber, one of his oldest clients, and Ariana Grande.
But Braun issued a statement officially declaring that after more than 20 years, "this chapter as a music manager has come to an end." The move was at least two years in the making, but Braun said that a conversation with a client last year solidified the decision.
"One of my biggest clients and friends told me that they wanted to spread their wings and go in a new direction," Braun said. "We had been through so much together over the last decade, but instead of being hurt I saw it as a sign."
Braun's investment firm Ithaca Holdings merged with Hybe America, a branch of a South Korean entertainment company, in 2021. As part of the sale, Braun was offered the position to helm the U.S. operations.
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