Astronomer's 'clever' PR move embracing CEO scandal - featuring Gwyneth Paltrow

The company at the heart of the Coldplay 'kiss cam' scandal has released a video featuring the ex-wife of Chris Martin.

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In the 60-second clip posted on Astronomer's X account, Hollywood star Paltrow - who was married to Coldplay frontman Chris Martin for more than 10 years - says she wants to answer "the most" common questions the company has recently been asked.

The first of these questions, appearing as captions on screen, reads "OMG! What the actual f", to which Paltrow responds: "Yes, Astronomer is the best place to run Apache Airflow", she ends the answer by claiming the company is "thrilled so many people have a "newfound interest in data workflow automation".

When a follow up question asks how the company's social media team is "holding" after the clip went viral, Paltrow says spaces are still available for a forthcoming conference.

Paltrow signs off the clip, which has been viewed over 27 million times by thanking viewers for their "interest in Astronomer", saying the company will now be returning "to what it does best".