'Working Family Tax Cuts': Republicans look for new ways to sell the 'big, beautiful bill'

Democrats are poised to contest the Republican talking points about the "big, beautiful bill" at every turn, emphasizing the cuts to Medicaid.

WASHINGTON — For months, President Donald Trump’s main message about the sweeping bill he pushed through Congress was that it was “big” and “beautiful.”

Now that it’s also law, the White House and its outside allies are pivoting to a more concrete, detailed description in the hopes that voters will have a clearer idea of what it means for their day-to-day lives.

Democrats are poised to contest the Republican talking points at every turn, as the parties jockey for advantage over a tax cut and spending package that could swing the midterm elections next year.

“There’s going to be a battle royal for the hearts and minds of the American people from now until November 2026,” said Terry Holt, a former senior adviser to the Republican National Committee.

Two Republican strategists said they are advising lawmakers to sell the act to a wider audience using different titles: the “Working Family Tax Cuts” act or possibly the "Trump Working Family Tax Cuts."