NBA may bring back iconic highlight show 'NBA Inside Stuff'

The NBA is quietly preparing to bring back its iconic show “NBA Inside Stuff.” NBC is considering bringing back a “refreshed version” of the program.

The NBA is quietly preparing to bring back its iconic show “NBA Inside Stuff.”

On Monday, the league filed two trademark applications for “NBA Inside Stuff,” the name of the long-running NBA highlight show that has aired on three different networks during its history — most notably from 1990 to 2006 on NBC and ABC. The show was briefly resurrected from 2013 to 2016 on NBA TV.

NBC is considering bringing back a “refreshed version” of the program, according to a person familiar with the matter. NBC will once again air live NBA games next season after losing the broadcast rights in 2002.

No decision has been made on whether to renew the show, the people said. An NBC spokesman declined to comment.

The NBA did not immediately respond to a request to comment. However, a source close to the league said the filing is part of the NBA’s routine trademark process.

https://www.nbcnews.com/sports/nba/nba-inside-stuff-nbc-basketball-rcna197161

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