Balenciaga apologizes for kinky ad featuring children and harness-wearing teddy bears
Balenciaga apologized Tuesday for an advertising campaign that featured young children posing with teddy bears that appeared to be dressed in BDSM costumes.
Balenciaga apologized Tuesday for an advertising campaign that featured young children posing with teddy bears that appeared to be dressed in BDSM costumes.
The famed label suggested that the images displayed in its name didn't have company approval and threatened legal action against any content creators behind the ad campaign.
Another image in the same campaign appeared to show a excerpt from a 2008 U.S. Supreme Court case that upheld federal statutes on pornography that includes minors.
"We apologize for displaying unsettling documents in our campaign. We take this matter very seriously and are taking legal action against the parties responsible for creating the set and including unapproved items for our Spring 23 campaign photoshoot," the company wrote in a statement posted to its Instagram Story.
"We strongly condemn abuse of children in any form. We stand for children safety and well-being."
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