McDonald's to 'restore confidence' after E. coli outbreak linked to Quarter Pounders, president says
The president of McDonald’s USA said Wednesday that the company can "restore confidence" as it seeks to minimize the damage from an E. coli outbreak linked to the chain’s Quarter Pounders in multiple states.
The president of McDonald’s USA said Wednesday that the company can "restore confidence" as it seeks to minimize the damage from an E. coli outbreak linked to the chain’s Quarter Pounders in multiple states.
“We are very confident that you can go to McDonald’s and enjoy our classics. We took swift action yesterday to remove the Quarter Pounder from our menu. This was swift and decisive action by us,” Joe Erlinger, president of McDonald's USA, told NBC's “TODAY” show.
He said the company is working with the Centers for Disease Control and Prevention, but declined to say whether the company believed contaminated foodstuffs were still being used by other businesses in affected areas.
Asked whether the outbreak would hurt the company and damage its reputation long-term, Erlinger said: "You know, our founder famously said, 'If you take care of our customers, the business will take care of itself.'
"And so on a day like today given the news we’ve had over the last 24 hours, that’s really our focus. We’re confident that, that we’ll see our way through this and we’ll restore confidence for the American consumer to come to McDonald's," he continued.
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