Starbucks’ viral bearista cup is already causing mayhem: ‘I will fight you for it’

Starbucks customers are already clawing at the chance to score the brand’s new bear-shaped drinking vessel

Starbucks customers are already clawing at the chance to score the brand’s new bear-shaped drinking vessel.

On Nov. 6, the coffee giant will officially launch its holiday menu and seasonal cups at stores nationwide, and in addition to the return of the Peppermint Mocha and Caramel Brulée Latte, festive drinkware and gifts will drop in its cafes.

There are glossy tumblers, pleated mugs and coffee-themed ornaments, but one item has really gotten the internet talking: the Glass Starbucks Bearista Cold Cup.

The 20-ounce cup costs $29.95 and is shaped like a classic teddy bear wearing a Starbucks green knitted beanie. It promises to bring “instant joy to every sip.” The chain revved up anticipation for the cup with a Nov. 5 Instagram post showing a non-ursid barista making a handcrafted beverage in the critter-shaped container.

People all over the internet — and not just in Starbucks’ comments section — are now scrambling to get their paws on the limited-time item.