Shein: Chinese fashion giant re-enters India five years after ban

Shein's re-entry to the Indian market comes with strict terms, which include saving all data within the country.

British Broadcasting CorporationWatch LiveHomeNewsSportBusinessInnovationCultureArtsTravelEarthVideoLiveHomeNewsIsrael-Gaza WarWar in UkraineUS & CanadaUKUK PoliticsEnglandN. IrelandN. Ireland PoliticsScotlandScotland PoliticsWalesWales PoliticsAfricaAsiaChinaIndiaAustraliaEuropeLatin AmericaMiddle EastIn PicturesBBC InDepthBBC VerifySportBusinessExecutive LoungeTechnology of BusinessFuture of BusinessInnovationTechnologyScience & HealthArtificial IntelligenceAI v the MindCultureFilm & TVMusicArt & DesignStyleBooksEntertainment NewsArtsArts in MotionTravelDestinationsAfricaAntarcticaAsiaAustralia and PacificCaribbean & BermudaCentral AmericaEuropeMiddle EastNorth AmericaSouth AmericaWorld’s TableCulture & ExperiencesAdventuresThe SpeciaListEarthNatural WondersWeather & ScienceClimate SolutionsSustainable BusinessGreen LivingVideoLiveLive NewsLive SportHomeNewsSportBusinessInnovationCultureArtsTravelEarthVideoLiveAudioWeatherNewslettersChinese fashion giant Shein re-enters India five years after ban8 hours agoNikita YadavBBC News, DelhiBBCShein has been relaunched in India by Reliance RetailChinese fast fashion app Shein has relaunched in India five years after it was banned by Delhi, under a deal with Indian firm Reliance Retail.

An official from Reliance Retail, who did not wish to be named, told the BBC the firm has entered a long-term licensing deal with the parent company to sell products manufactured and sourced in India on the platform. The group has not yet made an official announcement.

Shein's re-entry to the Indian market comes with strict terms, which include saving all data within the country, India's Commerce Minister Piyush Goyal said in December.

In 2020 India banned Shein and dozens of other Chinese apps including TikTok.

It said this was in response to data security concerns and it followed a spike in tensions with China after clashes between the two countries' armies in a disputed Himalayan border area.

https://www.bbc.com/news/articles/cwypk49y8dxo

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