Super Bowl 2024 was most watched US TV broadcast since 1969 Moon landing - BBC News

The Taylor Swift effect is thought to be a contributing factor as 123.4 million tuned in on Sunday.

1 day agoShareclose panelShare pageCopy linkAbout sharingRelated TopicsSuper BowlImage source, Getty ImagesBy Emma SaundersEntertainment reporterThis year's Super Bowl was watched by an average of 123.4 million people in the US, making it the most watched broadcast since the 1969 Moon landing.

Preliminary US TV ratings put Sunday's game just behind Apollo 11's historic landing, which was seen by an estimated 125 to 150 million people.

Kansas City Chiefs beat the San Francisco 49ers 25-22 in overtime.

Taylor Swift's highly anticipated attendance to watch boyfriend Travis Kelce may have boosted the figures.

There was much speculation in the run-up to the event about whether Swift would make it back from Japan, where she had been performing on tour.

https://www.bbc.co.uk/news/entertainment-arts-68282519?at_medium=RSS&at_campaign=KARANGA

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