Very demure, very mindful - are we missing joke of Jools Lebron trend?

A demure TikTok has gone viral, but is it an ironic joke or does it set unrealistic standards for women?

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In recent weeks, thousands of videos showing us how to refine our etiquette have popped up on TikTok, all off the back of the "very demure, very mindful" trend.

The satirical idea started out as poking fun at the stereotypical ideas of femininity, but it has since taken on a life of its own.

While half of the internet are using the phrase ironically, others are concerned that the trend is just another way of setting unrealistic standards for women.

So, is anyone actually trying to be demure, or is this just a massive in-joke that's been blown out of proportion?

https://www.bbc.com/news/articles/cm23zye08j4o

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