Trademark dispute emerges over Tiger Woods' new logo
Tiger Woods’ new logo for his Sun Day Red golf apparel line is facing a trademark dispute.
Tiger Woods’ new logo for his Sun Day Red golf apparel line is facing a trademark dispute.
Tigeraire, a company that makes cooling products for athletes, has filed a notice of opposition with the U.S. Patent and Trademark Office, alleging that Sun Day Red and Tiger Woods have “unlawfully hijacked” Tigeraire’s design into their own branding.
“The actions of SDR, TaylorMade and Tiger Woods blatantly ignore Tigeraire’s long-standing protected mark, brand and identity, violate federal and state intellectual property law, and disregard the consumer confusion their actions create. SDR’s application should be denied,” the court filing said.
TaylorMade Golf, the company behind Sun Day Red, told CNBC, “We have full confidence in the securitization of our trademarks.”
Sun Day Red was launched in May, following Woods’ 27-year partnership with Nike.
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