Oreo maker sues Aldi in US over 'copycat' packaging

The discount supermarket is being sued in a US court, accused of imitating the American biscuit brand.

Watch LiveBritish Broadcasting CorporationHomeNewsSportBusinessInnovationCultureArtsTravelEarthAudioVideoLiveHomeNewsIsrael-Gaza WarWar in UkraineUS & CanadaUKUK PoliticsEnglandN. IrelandN. Ireland PoliticsScotlandScotland PoliticsWalesWales PoliticsAfricaAsiaChinaIndiaAustraliaEuropeLatin AmericaMiddle EastIn PicturesBBC InDepthBBC VerifySportBusinessExecutive LoungeTechnology of BusinessFuture of BusinessInnovationTechnologyScience & HealthArtificial IntelligenceAI v the MindCultureFilm & TVMusicArt & DesignStyleBooksEntertainment NewsArtsArts in MotionTravelDestinationsAfricaAntarcticaAsiaAustralia and PacificCaribbean & BermudaCentral AmericaEuropeMiddle EastNorth AmericaSouth AmericaWorld’s TableCulture & ExperiencesAdventuresThe SpeciaListEarthNatural WondersWeather & ScienceClimate SolutionsSustainable BusinessGreen LivingAudioPodcastsRadioAudio FAQsVideoLiveLive NewsLive SportHomeNewsSportBusinessInnovationCultureArtsTravelEarthAudioVideoLiveWeatherNewslettersWatch LiveOreo maker sues Aldi in US over 'copycat' packaging 17 hours agoShareSaveDanai Nesta KupembaBBC NewsShareSaveMondelēz International/AldiMondelēz International's Oreo snack brand (L) and Aldi's store brand chocolate sandwich cookieThe corporation behind Oreo has filed a lawsuit in the US against the budget supermarket Aldi, accusing it of "blatantly" copying the packaging of its famous snacks.

Court documents showed that Mondelēz International said Aldi uses similar packaging likely to "deceive" consumers and "ride the coattails" of the company's "attraction, fame and prestige".

The snack giant also is behind Wheat Thins, Nutter Butter, Chips Ahoy!, and Ritz - all products the company accuses Aldi of copying with its "discount" versions.

Aldi US didn't respond to the BBC's request for comment, but its British counterpart stressed that it is not involved in the lawsuit.

A spokesperson for Aldi UK told the BBC, that they are "under the same ownership but operate as completely separate businesses".