Instagram and Twitch roll out new TikTok-like short-form video discovery features
Instagram and Twitch rolled out new features this week that would boost short-form video content in ways reminiscent of TikTok’s discovery algorithm.
Instagram and Twitch rolled out new features this week that would boost short-form video content in ways reminiscent of TikTok’s discovery algorithm.
The changes come as TikTok remains on the verge of being banned in the U.S., potentially leaving a hole in the market that other social media platforms are already vying to fill.
Instagram announced Tuesday a tweak in its discovery algorithm that would amplify smaller creators through recommendations, which show users posts and reels from accounts they do not already follow through an algorithm that tracks and predicts their interests.
Previously, accounts with bigger followings were more likely to show up in users’ recommendations due to having access to more initial reach and engagement.
But in the coming months, the platform will start recommending every reel that follows its rules to a small pool of users whom Instagram deems likely to be interested. The more those initial users engage with that reel, the more likely it is to be shown to a slightly bigger batch, and the process repeats.
Rating: 5