Simu Liu criticizes Canadian boba tea company over concerns of cultural appropriation
Actor Simu Liu blasted a pair of Quebec entrepreneurs last week who went on Canada’s version of “Shark Tank” to pitch a drink they say has “transformed” boba tea.
Actor Simu Liu blasted a pair of Quebec entrepreneurs last week who went on Canada’s version of “Shark Tank” to pitch a drink they say has “transformed” boba tea.
Sébastien Fiset and Jess Frenette, founders of a bottled popping boba and alcoholic bubble tea brand called Bobba, were seeking $1 million in exchange for 18% of the company.
The company's product, featured on the latest episode of CBC’s “Dragons’ Den,” raised concerns online about culturally appropriating the traditionally Taiwanese drink, known as boba or bubble tea, that has become popular around the world.
The brand's presentation sparked backlash from people who pointed out that traditional foods are often commercialized by people who overlook their cultural significance.
Fiset claimed they had “transformed this beloved beverage into a convenient, healthier, ready-to-drink experience,” listing only three ingredients: high-quality tea, fruit juice and Bobba’s “famous” bobbing boba. Their products include cans of alcoholic bubble tea, as well as grab-and-go packets of popping boba.
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