Poll: Biden and Trump supporters sharply divided by the media they consume
Supporters of President Joe Biden and former President Donald Trump are sharply divided by, among other things, the sources they rely on to get their news.
Supporters of President Joe Biden and former President Donald Trump are sharply divided across all sorts of lines, including the sources they rely on to get their news, new data from the NBC News poll shows.
Biden is the clear choice of voters who consume newspapers and national network news, while Trump does best among voters who don’t follow political news at all.
The stark differences help highlight the strategies both candidates are using as they seek another term in the White House — and shed some light on why the presidential race appears relatively stable.
The poll looked at various forms of traditional media (newspapers, national network news and cable news), as well as digital media (social media, digital websites and YouTube/Google). Among registered voters, 54% described themselves as primarily traditional news consumers, while 40% described themselves as primarily digital media consumers.
Biden holds an 11-point lead among traditional news consumers in a head-to-head presidential ballot test, with 52% support among that group to Trump’s 41%. But it’s basically a jump ball among digital media consumers, with Trump at 47% and Biden at 44%.
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