IMAX heads for best year ever

IMAX is quickly gaining market share as moviegoers spend more to see blockbusters like "F1," "Sinners" and "Superman" on the biggest screens.

More than a year before “F1: The Movie” would eventually hit theaters, Apple struck a deal with IMAX.

The studio secured the use of IMAX’s camera technology as well as a three-week release in its theaters, a partnership that helped the film generate nearly $300 million globally in its first 10 days in cinemas.

More than 20% of that haul came from IMAX screenings. In the U.S. and Canada, the company’s theaters have accounted for 25% of all domestic ticket sales for the film. That feat is made even more impressive by the fact that IMAX screens represent less than 1% of the total movie screens worldwide.

Two other films released this year have exceeded 20% market share for the company — Warner Bros.′ “Sinners” and Paramount’s “Mission: Impossible — The Final Reckoning.”

It’s a sign of strength for IMAX’s place in the rapidly evolving film industry.