Can technology fix the 'broken' concert ticketing system?

The increased use of AI may prevent tickets being resold at excessively high prices.

British Broadcasting CorporationWatchHomeNewsSportBusinessInnovationCultureTravelEarthVideoLiveHomeNewsIsrael-Gaza WarWar in UkraineUS ElectionUS & CanadaUKUK PoliticsEnglandN. IrelandN. Ireland PoliticsScotlandScotland PoliticsWalesWales PoliticsAfricaAsiaChinaIndiaAustraliaEuropeLatin AmericaMiddle EastIn PicturesBBC VerifySportBusinessExecutive LoungeTechnology of BusinessWomen at the HelmFuture of BusinessInnovationTechnologyScience & HealthArtificial IntelligenceAI v the MindCultureFilm & TVMusicArt & DesignStyleBooksEntertainment NewsTravelDestinationsAfricaAntarcticaAsiaAustralia and PacificCaribbean & BermudaCentral AmericaEuropeMiddle EastNorth AmericaSouth AmericaWorld’s TableCulture & ExperiencesAdventuresThe SpeciaListEarthNatural WondersWeather & ScienceClimate SolutionsSustainable BusinessGreen LivingVideoLiveLive NewsLive SportHomeNewsSportBusinessInnovationCultureTravelEarthVideoLiveAudioWeatherNewslettersCan technology fix the 'broken' concert ticketing system?Jacki ThrappAmerican Jacki Thrapp found that it was cheaper to fly to Europe to see Taylor Swift For Nashville native Jacki Thrapp flying to Europe this summer to see her idol Taylor Swift perform live was a “no brainer”.

With the cheapest tickets for the remaining US dates of Swift’s continuing Eras Tour now costing $2,500 (£2,000) on the resale market, up from their face value of $49, some American fans realised that it would be cheaper for them to fly across the Atlantic to catch one of the European shows instead.

So back in May, Jacki went to see Swift perform twice in Sweden, with each ticket costing her less than $200.

“Americans are paying so much money, and a lot of Taylor Swift fans are people in their 20s and 30s,” says the 32-year-old. “We're paying so much money to see her in the US when a lot of us still can't even afford a house.”

Although Jacki bought two Swedish tickets on the secondary market, the mark-up of the most expensive was only around double its face value. This is said to be because buying resold tickets is not an established thing to do in Sweden, unlike in the US and UK.

https://www.bbc.com/news/articles/cml2p8nvzp9o

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