How Microsoft and Nvidia bet correctly to leapfrog Apple

The two tech firms were among the first to see the commercial potential of AI.

British Broadcasting CorporationWatchHomeNewsSportBusinessInnovationCultureTravelEarthVideoLiveHomeNewsIsrael-Gaza WarWar in UkraineUK General ElectionUS & CanadaUKUK PoliticsEnglandN. IrelandN. Ireland PoliticsScotlandScotland PoliticsWalesWales PoliticsAfricaAsiaChinaIndiaAustraliaEuropeLatin AmericaMiddle EastIn PicturesBBC VerifySportBusinessExecutive LoungeTechnology of BusinessInnovationTechnologyScience & HealthArtificial IntelligenceCultureFilm & TVMusicArt & DesignStyleBooksEntertainment NewsTravelDestinationsAfricaAntarcticaAsiaAustralia and PacificCaribbean & BermudaCentral AmericaEuropeMiddle EastNorth AmericaSouth AmericaWorld’s TableCulture & ExperiencesAdventuresThe SpeciaListEarthNatural WondersWeather & ScienceClimate SolutionsSustainable BusinessGreen LivingVideoLiveLive NewsLive SportHomeNewsSportBusinessInnovationCultureTravelEarthVideoLiveAudioWeatherNewslettersHow Microsoft and Nvidia bet correctly to leapfrog Apple16 hours agoBy Zoe Kleinman, Technology editorShareGetty ImagesUnder Jensen Huang's leadership Nvidia has seen its share price soarLife comes at you fast.

Last month, AI chip giant Nvidia briefly became the world’s richest company, overtaking Microsoft, which had in turn risen above Apple.

When this news was mentioned on stage at a tech industry event I attended in Copenhagen, there was spontaneous applause from the audience.

As I write, Nvidia is now back in second place, after a fall in its share price took its combined value down to $3tn (£2.4tn) compared with $3.4tn for Microsoft.

Two things have propelled these two US tech titans to such a dizzying pinnacle: AI and foresight.

https://www.bbc.com/news/articles/c4nglq80w7eo

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