Some companies held off on price hikes as Trump delayed tariffs. That ends soon.

Companies behind the best-known brands are sounding the alarm: Prices are going up

Companies behind the best-known brands are sounding the alarm: Prices are going up.

Hershey, Procter & Gamble and Mondelēz have said price adjustments will soon start showing up on store shelves. For shoppers, that could mean higher prices for popular items like Bounty paper towels, Reese’s Peanut Butter Cups and Clif Bars.

Numerous companies told analysts and investors on recent earnings calls that higher tariffs are going to hike costs. In many cases, that will translate to higher prices for consumers.

Concerns about inflation persist even though price growth has come down considerably from its heights during the Biden administration. On Thursday, the Federal Reserve’s favorite inflation gauge climbed more than expected. The personal consumption expenditures price index, a measure of consumer spending on goods and services, rose 2.6% from a year ago. Analysts were expecting a rise of 2.5%.

Experts have warned that elevated tariffs would mean higher prices on consumers, but President Donald Trump's delays mean some of the most expansive and aggressive tariffs have yet to be implemented.