Chipotle CEO says restaurants will serve bigger portions after complaints
Tired of measly Chipotle bowls?
Tired of measly Chipotle bowls? The company's CEO said Wednesday all restaurants will serve bigger portions following social media complaints against the Mexican grill chain over smaller servings.
Brian Niccol, the head of the company, said during an earnings call to investors that “there was never a directive to provide less to our customers,” but the company noticed the concerns about portion size on social media.
“Getting the feedback caused us to relook at our execution across our entire system,” he said. “We have focused in on those outlier portion scores based on consumer surveys.”
He noted about 10% of restaurants were outliers that needed to be retrained up to the “right standards.” The chain has about 3,500 locations in the U.S.
“We are re-emphasizing training and coaching round ensuring we are consistently making bowls and burritos correct. We have also leaned in and re-emphasized generous portions across all of our restaurants,” he added, noting that “it is a core brand equity of Chipotle.”
Rating: 5