How Kamala Harris campaign is engaging with Taylor Swift fans

The Harris campaign is hoping that Swift's millions of fans will turn out to vote.

British Broadcasting CorporationWatchHomeNewsSportBusinessInnovationCultureTravelEarthVideoLiveHomeNewsIsrael-Gaza WarWar in UkraineUS ElectionUS & CanadaUKUK PoliticsEnglandN. IrelandN. Ireland PoliticsScotlandScotland PoliticsWalesWales PoliticsAfricaAsiaChinaIndiaAustraliaEuropeLatin AmericaMiddle EastIn PicturesBBC InDepthBBC VerifySportBusinessExecutive LoungeTechnology of BusinessWomen at the HelmFuture of BusinessInnovationTechnologyScience & HealthArtificial IntelligenceAI v the MindCultureFilm & TVMusicArt & DesignStyleBooksEntertainment NewsTravelDestinationsAfricaAntarcticaAsiaAustralia and PacificCaribbean & BermudaCentral AmericaEuropeMiddle EastNorth AmericaSouth AmericaWorld’s TableCulture & ExperiencesAdventuresThe SpeciaListEarthNatural WondersWeather & ScienceClimate SolutionsSustainable BusinessGreen LivingVideoLiveLive NewsLive SportHomeNewsSportBusinessInnovationCultureTravelEarthVideoLiveAudioWeatherNewslettersHow Harris campaign is engaging with SwiftiesIrene KimIrene Kim says Swifties can help win Kamala Harris the voteTaylor Swift has just endorsed Kamala Harris – but it’s not just her vote Harris is after, it’s her millions of fans.

Weeks before Taylor Swift endorsed Kamala Harris on Instagram, the gears had already begun to turn Swift’s millions of fans into bona-fide Harris voters.

Soon after Harris announced her intention to run for president, Irene Kim, 29, who spends as many as 14 hours a day talking to fellow Swifties online and has attended more than five of Taylor Swift’s Eras tour concerts, sprung into action. Along with other mega-fans who supported Harris, they created social media accounts, memes, montages, and newsletters, all in a bid to help their favourite candidate win the election.

I’ve been going inside the world of the Swifties ahead of the Presidential vote for the second season of BBC Radio 4’s podcast Why Do You Hate Me USA. Subscribe to the podcast for episodes soon. I’ll be investigating how the online world of social media is shaping the US election. And when it comes to social media, Taylor Swift supporters are considered leaders of the pack.

Now the executive director of the Swifties for Kamala campaign, Ms Kim decided to get involved because she wants the US to see its first female president and believes Kamala Harris will “protect our rights, the rights of our friends, our family members”.

https://www.bbc.com/news/articles/c3d9dd8v75no

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