In post-pandemic world, homegrown saree brands weave stories on social media | Meta Stories of Strength 2022 News,The Indian Express
With Reels, live streams and 1-minute videos, entrepreneurs increase social media visibility, see revenues go up
With Reels, live streams and 1-minute videos, entrepreneurs increase social media visibility, see revenues go up
NEW DELHI: “Every saree has a story to tell,” says Sayali Rajadhyaksha, the founder and owner of an eponymous fashion label that specialises in handloom weaves and block-printed blouses. “They are lifelong. You can’t attach the same memories or emotions to any other garment.”
The 51-year-old journalist-turned-entrepreneur has been pursuing her passion for textiles since 2017 when she first launched her brand and opened a studio in Mumbai’s Vile Parle East. But it was when the coronavirus pandemic forced Rajadhyaksha to move her business online that she really struck gold.
Like thousands of other small business owners across the world, she discovered the infinite potential of social media for retail. On Instagram and Facebook, Rajadhyaksha, who also runs a popular Marathi food and lifestyle blog, was able to combine her love for storytelling with her passion for selling sarees. During the initial months of the first Covid-induced lockdown, she began to share videos showcasing her sarees on social media.
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