X ad boycott gathers pace amid antisemitism storm - BBC News

US firms, including Apple and Disney, are reportedly suspending ads on the Elon Musk-owned site.

1 day agoShareclose panelShare pageCopy linkAbout sharingImage source, Getty ImagesBy James ClaytonNorth America technology reporterFirms including Apple, Disney and IBM have paused advertising on X amid an antisemitism storm on the site.

It comes after X owner Elon Musk amplified an antisemitic trope on the platform formerly known as Twitter.

The boycott has also been picking up steam in the wake of an investigation by a US group which flagged ads appearing next to pro-Nazi posts on X.

Mr Musk has denied his post was antisemitic and has threatened to sue over the advertising investigation.

Left-leaning pressure group Media Matters for America said it had identified ads bought by high-profile firms next to posts including Hitler quotes, praise of Nazis and Holocaust denial.