‘The Marvels’ is probably headed for one of the worst MCU box office openings ever
It was always going to be tough to top “Avengers: Endgame,” but what has spilled out from Disney and Marvel Studios in the wake of that epic has left fans discouraged about the franchise.
It was always going to be tough to top “Avengers: Endgame,” but what has spilled out from Disney and Marvel Studios in the wake of that epic has left fans discouraged about the franchise.
There was hope that “The Marvels,” which arrives in theaters Friday, might build on the box office success of “Guardians of the Galaxy: Vol. 3″ earlier this year. But there’s a strong chance it could have one of the lowest opening weekends in the history of the Marvel Cinematic Universe.
Initial predictions saw the film opening to between $75 million and $80 million domestically, but those figures have shrunk to a range between $60 million and $65 million in recent weeks. No MCU film has opened in that range since 2011, according to data from Comscore.
The only films that have opened lower than $60 million have been 2015′s “Ant-Man,” which debuted with $57 million in 2015, and 2008′s “Incredible Hulk,” which opened with $55 million.
“The Marvel track record at the box office is virtually unrivaled in terms of the depth and breadth of titles, the staggering number of records broken, fan appreciation and sheer revenue generating power over the decades,” said Paul Dergarabedian, senior media analyst at Comscore.
Rating: 5