Oreo maker Mondelez sues Aldi over ‘copycat’ packaging

Mondelēz International, the maker of snacks like Oreo, Chips Ahoy!

Mondelēz International, the maker of snacks like Oreo, Chips Ahoy! and Nutter Butter, has filed a trademark infringement lawsuit against Aldi, accusing the supermarket of “blatantly” copying the packaging for its food products.

In May, Mondelēz, an Illinois corporation, submitted a 72-page federal complaint that claims Aldi uses similar packaging on its store items that “trades upon the valuable reputation and goodwill” of multiple “cookie and cracker snack products.”

The corporation said in the court documents, which were obtained by TODAY.com, that Aldi’s packaging is “likely to deceive and confuse consumers and dilute the distinctive quality of Mondelēz’s unique product packaging, and if not stopped, threaten to irreparably harm Mondelēz and its valuable brands.”

TODAY.com has reached out to Mondelēz and Aldi for a comment.

Mondelēz is suing for monetary damages and is also asking that the court stop Aldi, which has its headquarters in Germany, from distributing the alleged “copycats.” The suit did not specify the amount for damages.