The game makers who found careers as asset store creators - The Verge

Video game developers are making money by creating and selling assets used to power games through tools like Unity and the Unreal Engine.

When Jonathan van Immerzeel goes on vacation, he packs a decidedly unusual suitcase. In addition to sunblock, swimming shorts, and a passport, the intrepid creator takes a drone, green screen, and audio recording equipment. This is so that he can document every aspect of his surroundings, usually untouched wilderness, in as much high-fidelity detail as possible.

He does so in the name of research, seeking inspiration for his next hit shader, essentially a program that renders graphics, which he then publishes on the Unity Asset Store. In fact, van Immerzeel, maker of “Stylized Grass Shader” and “Stylized Water 2,” says that creating these tools for game development, understanding the minutiae of nature, and translating that into virtual form, has helped foster an appreciation for the actual great outdoors. “My eyes and ears have to be open to new information, paying attention to what many people would consider the weirdest things,” van Immerzeel tells me over Zoom. “That’s just part of the job.”

https://www.theverge.com/23132771/asset-store-game-developers-unity-unreal


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