Back-to-school spending persists despite economic pressure, consumer survey says

Families are not holding back on back-to-school spending this year, despite growing economic pressure, according to a new PwC consumer survey

Families are not holding back on back-to-school spending this year, despite growing economic pressure, according to a new PwC consumer survey.

Nearly three-quarters of back-to-school shoppers expect to spend the same amount or more this year than they did in 2024, according to PwC’s survey of nearly 2,000 parents. In fact, more than 1 in 3 parents anticipate spending more than they did last year.

“A lot of it is necessities. It’s people knowing that they’re going to have to get this specific book, or these specific supplies for school or they require technology for their kids,” said Kelly Pedersen, PwC’s U.S. retail leader.

The results indicate a value-oriented consumer, Pedersen said, but at the same time, back-to-school spending is insulated because “this is just necessary spend every year.”

The results come as consumers grapple with an uncertain economic environment due to global trade dynamics. While consumer confidence for May was stronger than expected, spending for the month pulled back sharply.

https://www.nbcnews.com/business/consumer/back-school-spending-persists-economic-pressure-consumer-survey-says-rcna214781


Post ID: 921f81a0-7745-4685-88fb-4c4ac7a0fd31
Rating: 5
Created: 4 weeks ago
Your ad can be here
Create Post

Similar classified ads


News's other ads