'Asoka' makeup trend on TikTok inspired by 2000s Bollywood movie
A 2001 Bollywood movie starring Shah Rukh Khan and Kareena Kapoor Khan is resurfacing this week in a viral TikTok trend called the "Asoka" makeup challenge.
A Bollywood throwback is resurfacing on social media this week as thousands of TikTok users participate in the viral “Asoka” makeup trend.
The trend takes inspiration from a 2001 Hindi film of the same name, and it has creators styling themselves in Indian bridal hair, makeup and outfits to the beat of one of the movie’s songs. Creators of several cultural backgrounds are partaking, many amassing tens of millions of views and likes.
“Asoka,” which stars Bollywood heavy hitters Shah Rukh Khan and Kareena Kapoor Khan, tells a fictionalized story based on the ancient Mauryan emperor Ashoka the Great, who ruled in the Indian subcontinent during the third century B.C.E.
The movie showcases what are meant to be ancient Indian styles of dress and makeup, including dark eyeliner and geometric patterns drawn on the face and body. Though modern Indian bridal wear isn’t used in the movie, the bright colors, bold eyes, dramatic makeup and gold jewelry have become the main pull of the Asoka trend.
On TikTok, creators use transitions to document styling their look, getting ready to the beat of “Asoka” song “San Sanana.”
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