Young adults are keeping themselves on their holiday gift lists

Consumers are being choosier about their spending this season, but Gen Z and millennial shoppers are still much more likely to treat themselves.

’Tis the season for gifting, and young people aren’t leaving themselves out.

Nearly half of Gen Z (47%) and millennial (43%) consumers plan to buy gifts for themselves this holiday season, according to researchers at the consulting firm Deloitte. That’s far ahead of the 27% of Gen-Xers and 15% of baby boomers who plan to do the same.

A value-driven caution has settled into holiday gift buying this year, and retailers are dangling deals and promotions to attract increasingly frugal shoppers — including those thinking twice about treating themselves.

But during the busy Black Friday and Cyber Monday sales weekend, Gen Z shoppers broke with other age cohorts to expand their self-gifting plans, from 65% last year to 69% this year, Deloitte found. Clothing and accessories, health and wellness, electronics, and experiences like travel and live events are some of the most popular categories for this type of holiday buying.

At this age, I can just buy things for myself, so I’m going to.

https://www.nbcnews.com/business/consumer/young-adults-are-keeping-holiday-gift-lists-rcna184447

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