The million-dollar hustle changing US sport - how college football athletes are cashing in - BBC Sport

American student athletes, who previously only received compensation from universities in the form of scholarships, can now earn money for endorsement deals. It is changing campus bank balances and the shape of stateside sport.

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The million-dollar hustle changing US sport - how college football athletes are cashing inBy Anthony ZurcherNorth America correspondentLast updated on 5 September 20235 September 2023.From the section American Football

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College football in the US is big business. The sport, which kicked off its new season last weekend, is awash with money.

The 65 universities in the top five athletic conferences generated a combined total of more than $3.3bn (£2.6bn) in revenue from their American football programmes alone last year.

https://www.bbc.co.uk/sport/american-football/66713731?at_medium=RSS&at_campaign=KARANGA

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