Nearly half of Hispanic adults use TikTok, Pew Research survey finds

About half of Hispanic adults are using TikTok, withTikTok’s popularity among Latinos coinciding with the platform’s user base growth over the past two years, according to a Pew Research survey.

About half of Hispanic adults are using TikTok, according to a recent Pew Research Center survey that also found the social media platform to be the only one to see significant growth since 2021.

Researchers conducted a survey from May 19 to Sept. 5, 2023, asking nearly 6,000 U.S. adults about how they use the following social media platforms: YouTube, Facebook, Instagram, Pinterest, TikTok, LinkedIn, WhatsApp, Snapchat, X, Reddit and BeReal.

YouTube was found to be the most popular platform among all U.S. adults, with more than 8 in 10 (83%) reporting they use platform, followed by Facebook (68%) and Instagram (47%), according to the survey published Wednesday.

The three platforms were also found to be the most popular among Hispanics: YouTube (86%), Facebook (66%) and Instagram (58%). However, the popularity of Instagram among Latinos is 11 percentage points higher compared to the general population, according to the survey.

Hispanic social media users are also particularly more likely than the general population to use TikTok and WhatsApp, according to the survey.

https://www.nbcnews.com/news/latino/tiktok-growth-hispanics-latinos-platforms-users-rcna136817

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