IBM suspends ads on X after they appeared next to Nazi posts - BBC News

The decision came a day after owner Elon Musk endorsed an apparent antisemitic conspiracy theory.

14 hours agoShareclose panelShare pageCopy linkAbout sharingImage source, Getty ImagesBy Mike WendlingBBC NewsIBM has suspended advertising on X, formerly known as Twitter, after a report said its ads were placed next to posts praising Adolf Hitler and Nazism.

The company said it was "completely unacceptable" that its content appeared in such threads on the platform.

X said it does not intentionally place brands "next to this kind of content".

It comes as X owner Elon Musk was criticised after calling an antisemitic conspiracy theory "actual truth" when replying to a post on the platform.

The left-leaning watchdog Media Matters for America said it found ads bought by IBM and other companies next to posts including Hitler quotes, praise of Nazis and Holocaust denial.