Hispanic Caucus-linked PAC pours new ad spending into Arizona Senate race
The super PAC affiliated with the Congressional Hispanic Caucus is backing Democratic Rep. Ruben Gallego for Senate in Arizona with a new ad campaign.
PHOENIX — The PAC affiliated with the Congressional Hispanic Caucus is making its first foray into the 2024 general election advertising battles, backing Democratic Rep. Ruben Gallego in the Arizona Senate race.
The group, CHC BOLD PAC, said it is splashing about $1.1 million on broadcast TV, radio and digital ads targeting Latina matriarchs across the battleground state.
The ad, titled “La Jefas” (“The Bosses”), hit the air in Spanish and Spanglish. “Grandmothers, mothers, sisters — bosses,” a narrator says, with the soft sounds of an acoustic guitar and a trumpet in the background. “In the Senate, he’ll fight for them,” the narrator promises about Gallego.
The PAC told NBC News that $689,415 of the investment would go into Spanish broadcast spots, while $250,000 was spent on digital advertising and $158,000 on statewide Spanish radio. Altogether, it’s the biggest spend in the group’s 23-year history.
The PAC’s executive director, Victoria McGroary, said the outlay in Arizona is just the first the group plans to make this election season. McGroary confirmed more Latino Democratic Senate and House candidates will get investments but didn’t share specifics about who can expect an injection of cash.
Rating: 5