Secretive Democratic super PAC pumps $30 million into Spanish-language TV ads
A secretive Democratic super PAC has been quietly running a massive Spanish-language ad campaign in support of Vice President Kamala Harris, pumping tens of millions of dollars into trying to reach persuadable Latino voters.
A secretive Democratic super PAC has been quietly running a massive Spanish-language ad campaign in support of Vice President Kamala Harris, pumping tens of millions of dollars into trying to reach persuadable Latino voters.
Future Forward, a pro-Harris super PAC, keeps a low profile and rarely speaks publicly about the staggering $422 million it has spent in the 2024 campaign, but an adviser to the group shared some details about its efforts to reach Latinos with NBC News on condition of anonymity.
The group has already spent nearly $30 million on Spanish-language TV, radio and digital ads, according to the adviser, which would most likely make it the largest Spanish-language ad campaign of this election (and potentially of all time if spending keeps pace through Election Day).
That’s an unusually large investment in Spanish-language media. By contrast, for instance, Republicans have touted $1 million and $5 million Spanish-language ad campaigns this election.
With its Latino vote program overseen by veteran Democratic Latino strategists Cristóbal Alex and Pili Tobar, Future Forward has run Spanish-language TV and radio ads in Arizona and Nevada, as well as media markets in battleground states with large Latino populations, including Atlanta, Philadelphia, Milwaukee and Raleigh, North Carolina. Its digital ads have reached 4.5 million Latinos, according to the adviser.
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