Meet Keith Lee, TikTok's favorite food reviewer

Keith Lee has become TikTok’s go-to food reviewer, known for his ability to uplift small businesses.

Keith Lee has had a massive 2023 — and it’s only February. 

In recent months, he has become TikTok’s go-to food reviewer, growing a platform of 10 million followers. During that time, he has collaborated with MrBeast, partnered with “Good Morning America” to help a small business and appeared on the popular YouTube series “People vs Food.” Now, he’s been honored as an “industry disruptor” on TikTok’s inaugural Visionary Voices list, which honored 15 Black creators who are innovators in their fields, for Black History Month.

“I don’t think I’m even, like, halfway up,” Lee told NBC News. “I know a lot of people have seen my journey and they like, ‘Oh, you’re at your peak. You need to get it while the getting’s good,’ but honestly, I think I’m at the very beginning. I think things are just starting for me. And I’m just enjoying the journey.”

Lee is known for his earnest takes, uncompromising values and life-changing impact on family-owned restaurants. While he didn’t set out to be an influential food reviewer, he doesn’t take this responsibility lightly. Like many before him, he has demonstrated that TikTok is a powerful tool in selling out products and building up businesses. Through his videos, he has helped struggling restaurants raise funds and gain a larger customer base — a welcome boost for many in this economy.

“With great power comes great responsibility,” he said, quoting the famous line from the “Spider-Man” franchise. “As somebody who’s in this position, I think it’s up to me to understand that and not shy away from it.”

https://www.nbcnews.com/news/nbcblk/keith-lee-tiktok-black-history-month-visionary-voices-rcna70897

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