Manischewitz to sponsor first Jewish quarterback in BYU history
Brigham Young University's Jake Retzlaff, the first Jewish quarterback in program history, has signed an NIL (Name, Image and Likeness) sponsorship with the kosher food company Manischewitz, both announced Thursday.
Brigham Young University's Jake Retzlaff, the first Jewish quarterback in program history, has signed an NIL (Name, Image and Likeness) sponsorship with the kosher food company Manischewitz, both announced Thursday.
Retzlaff, who has adopted the nickname “BYJew,” is one of only three Jewish students at the Latter-day Saints university.
A junior who was named the starter before the season, Retzlaff has led the Cougars to a 10-2 record and a No. 18 ranking in the country. He has thrown for 2,796 yards, 20 touchdowns and 10 interceptions.
Manischewitz, which was founded in 1888, makes kosher products, including matzo, macaroons and wine.
Retzlaff said the iconic Jewish brand “has always been part of my life.”
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