Elon Musk shared Tenet content thought to be part of Russian plot
Musk, apparently unaware of the company’s Russia funding source, engaged with content from Tenet Media and its creators at least 60 times.
As Elon Musk increasingly weighed in on politics in the last several years, he used his massive following on his social media app X to repeatedly amplify content from a company that appears to be at the center of an alleged Russian covert operation to manipulate U.S. public opinion ahead of the 2024 election.
Musk, one of the world’s richest people, boosted content from creators and accounts tied to Tenet Media at least 60 times, resharing the operation’s posts and engaging in back-and-forth replies with Tenet’s paid pundits on X.
Musk’s posts, shared with his 198 million followers, put Russia-aligned conservative talking points in front of possibly tens of millions of eyeballs, according to the viewership data published by X, and he did so apparently without knowledge of the alleged Russian money behind the operation.
An earlier NBC News review of Tenet’s videos combined with details from government indictments illustrated how the company amplified conservatives who had already embraced many talking points favored by former President Donald Trump and Russia, in line with the country’s broader propaganda goals.
In July, Musk reshared a post from a Tenet Media account defending comments by Trump, the Republican presidential nominee, that “you won’t have to vote anymore” if Trump returns to the White House, and Musk’s reshare received 28 million views, according to X.
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