What is live shopping and will it take off?

Big in Asia, live shopping involves brands putting on live shows to sell direct to shoppers.

British Broadcasting CorporationWatch LiveHomeNewsSportBusinessInnovationCultureArtsTravelEarthAudioVideoLiveHomeNewsIsrael-Gaza WarWar in UkraineUS & CanadaUKUK PoliticsEnglandN. IrelandN. Ireland PoliticsScotlandScotland PoliticsWalesWales PoliticsAfricaAsiaChinaIndiaAustraliaEuropeLatin AmericaMiddle EastIn PicturesBBC InDepthBBC VerifySportBusinessExecutive LoungeTechnology of BusinessFuture of BusinessInnovationTechnologyScience & HealthArtificial IntelligenceAI v the MindCultureFilm & TVMusicArt & DesignStyleBooksEntertainment NewsArtsArts in MotionTravelDestinationsAfricaAntarcticaAsiaAustralia and PacificCaribbean & BermudaCentral AmericaEuropeMiddle EastNorth AmericaSouth AmericaWorld’s TableCulture & ExperiencesAdventuresThe SpeciaListEarthNatural WondersWeather & ScienceClimate SolutionsSustainable BusinessGreen LivingAudioPodcastsRadioAudio FAQsVideoLiveLive NewsLive SportHomeNewsSportBusinessInnovationCultureArtsTravelEarthAudioVideoLiveWeatherNewslettersWhat is live shopping and will it take off?5 days agoShareSaveDavid SilverbergTechnology ReporterReporting fromTorontoShareSaveKelsey KrakoraKelsey Krakora made a career shift into live shoppingAfter graduating college Kelsey Krakora worked full time in a steakhouse, bartending and serving meals.

She had dabbled with selling clothes online, but only part-time.

But in 2021 that all changed for Cleveland-based Ms Krakora.

She switched to selling clothes on Whatnot and then Poshmark - online marketplaces where people can also use live video to sell items.

"My first live show with Poshmark was 27th November 2022. I sold zero things on my first show... but that didn't last long!"

https://www.bbc.com/news/articles/cwydv40g892o

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