Disney’s streaming services have begun cracking down on password sharing
Disney has updated the language on its three streaming platforms to limit password sharing outside of a user’s individual account.
Disney has updated the language on its three streaming platforms to limit password sharing outside of a user’s individual account.
In an email to subscribers sent Wednesday, Disney-owned Hulu said it would begin limiting account sharing for prior and existing subscribers starting March 14, with the changes effective for new subscribers as of last week.
Disney+ and ESPN+ have also both updated their user agreements to reflect the changes to account sharing, though it was not immediately clear when those changes occurred. The new language was first reported by CNN.
A Disney representative did not immediately respond to a request for comment. Disney CEO Bob Iger hinted at the move to limit account sharing on a company earnings call last August.
“In calendar ’24, we’re going to get at this issue,” Iger said. “We certainly have established this as a real priority. We actually think that there’s an opportunity here to help us grow our business.”
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