Trump's deals to sell Bibles, sneakers and perfume are unprecedented for a presidential candidate, experts say
Sneakers. Perfume. Trading cards. Bibles: A his campaign coffers dwindle, Trump is now actively intertwining his business ventures with his White House bid.
Sneakers. Perfume. Trading cards. Bibles.
Those are just some of the products Donald Trump is hawking while he runs to unseat President Joe Biden.
They join a sprawling catalog of Trump-branded merchandise, ranging from steaks to scented candles, that the businessman-turned-president has licensed over the years.
But as his campaign coffers dwindle and his fortune comes under threat, Trump — who has never completely severed his political career from his financial one — is now actively intertwining his business ventures with his White House bid.
“There is no precedent for this level” of business activity during a presidential campaign, Harvard Law School professor Lawrence Lessig told CNBC, though “the trend has been building for many years.”
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