Harris' campaign plans to ramp up its negative messaging against Trump
Vice President Kamala Harris’ campaign is planning to more aggressively attack former President Donald Trump in the remaining weeks ahead of the election.
WASHINGTON — Vice President Kamala Harris’ campaign is planning to more aggressively attack former President Donald Trump in the remaining weeks ahead of the November election, a new phase aimed at trying to move the small number of undecided voters her way, according to five Harris campaign officials.
The change is driven, in part, by internal campaign data showing that sharper messaging against Trump could persuade some still-unsure Americans to support Harris, according to three of the campaign officials. The effort is set to include new ads and harsher language on the campaign trail that highlights Trump’s past actions and rhetoric that Harris officials hope will tip these voters away from backing the former president.
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“We are going to draw more contrasts everywhere we can,” Harris campaign co-chair Cedric Richmond said in an interview. Given Trump’s own rhetoric in the campaign, Richmond added, “I don’t think there’s any expectation that you criticize him with kid gloves.”
Leaning more heavily into negative campaigning is a strategic shift for Harris. While she has routinely been critical of Trump since becoming a candidate in July, and before that as President Joe Biden’s running mate, much of her campaign’s focus has been on defining her and explaining her record to voters.
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