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Chuck E. Cheese 'deeply saddened' after mother posts video of mascot ignoring Black child

Chuck E. Cheese issued a statement Wednesday after a family posted a video showing the mouse mascot ignoring a Black child during a party at a New Jersey location over the weekend.

Chuck E. Cheese's corporate office said the company was "deeply saddened" after a family posted a video showing its mouse mascot ignoring a Black child during a party at a New Jersey location over the weekend.

Natyana Muhammad, 29, posted a video Sunday of her 2-year-old daughter, Safa, at a Chuck E. Cheese birthday party in Wayne the day before. In the video, the mascot comes out and offers high-fives to a group of children on the stage, who all appear to be white, and then ignores a small Black girl who tries to get the character's attention.

The video has been viewed more than 3 million times on Twitter.

“I stopped recording. I actually tapped Chuck E. on his arm to let him know that Safa was standing right there, and he ignored me," Muhammad told NBC News on Wednesday.

Safa had never seen Chuck E. Cheese in person, so her mother was excited to get her reaction on camera.

https://www.nbcnews.com/news/nbcblk/chuck-e-cheese-deeply-saddened-mother-posts-video-mascot-ignoring-blac-rcna41335


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