Le Sserafim: The K-pop band who want to change the industry from within

The girl group are making waves by exposing their insecurities and challenging industry conventions.

British Broadcasting CorporationWatchHomeNewsUS ElectionSportBusinessInnovationCultureArtsTravelEarthVideoLiveHomeNewsIsrael-Gaza WarWar in UkraineUS & CanadaUKUK PoliticsEnglandN. IrelandN. Ireland PoliticsScotlandScotland PoliticsWalesWales PoliticsAfricaAsiaChinaIndiaAustraliaEuropeLatin AmericaMiddle EastIn PicturesBBC InDepthBBC VerifyUS ElectionElection pollsKamala HarrisDonald TrumpJD VanceTim WalzSportBusinessExecutive LoungeTechnology of BusinessWomen at the HelmFuture of BusinessInnovationTechnologyScience & HealthArtificial IntelligenceAI v the MindCultureFilm & TVMusicArt & DesignStyleBooksEntertainment NewsArtsArts in MotionTravelDestinationsAfricaAntarcticaAsiaAustralia and PacificCaribbean & BermudaCentral AmericaEuropeMiddle EastNorth AmericaSouth AmericaWorld’s TableCulture & ExperiencesAdventuresThe SpeciaListEarthNatural WondersWeather & ScienceClimate SolutionsSustainable BusinessGreen LivingVideoLiveLive NewsLive SportHomeNewsUS ElectionSportBusinessInnovationCultureArtsTravelEarthVideoLiveAudioWeatherNewslettersLe Sserafim: The K-pop band who want to change the industryGetty ImagesLe Sserafim (left-right): Yunjin, Kazuha, Chae-won, Sakura and EunchaeHong Eunchae, the youngest member of K-Pop band Le Sserafim, is strutting through Seoul's infamous Nakwon Instrument Arcade when she suddenly loses her footing.

With a crash, her drink flies into the air and the 17-year-old falls head-first down a metal staircase, landing with a sickening thud on a subway floor.

There's a pause. Then she sits up with a shrug, completely unharmed, as though this is how she typically navigates the stairs.

Instantly meme-able, the scene features in the trailer for Le Sserafim's third EP, Easy, which was released earlier this year. But Eunchae says it also carries a deeper meaning.

"When I'm following the path I want to follow, tumbling and falling down doesn't matter," she tells the BBC.

https://www.bbc.com/news/articles/c4g4q298768o

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