Toys ‘R’ Us calls AI-made video successful despite criticism
A Toys “R” Us executive called the company’s AI-made video “successful” despite the controversy it generated online.
A Toys “R” Us executive called the company’s AI-made video “successful” despite the controversy it generated online, saying in an interview with NBC News that the company would add generative artificial intelligence to its “tool kit” in the future.
On Monday, Toys “R” Us released an AI-generated brand video at the Cannes Film Festival to a wave of mixed reactions online.
According to a news release, it marks the first time a brand video is created using OpenAI’s text-to-video tool Sora. The creative agency and production company, Native Foreign, had special access to Sora, which is not yet available publicly, the release noted.
The minute-long clip depicts a young Charles Lazarus, the late founder of Toys “R” Us, in his family’s bicycle shop alongside the brand mascot, Geoffrey the Giraffe.
The video’s debut sparked immediate backlash online.
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