Struggling Sports Illustrated inks deal to stay afloat following partnership
The owner of Sports Illustrated came to an agreement with digital media company Minute Media, officials said Monday, to operate the iconic magazine, two months after mass layoffs appeared to signal the publication's demise.
The owner of Sports Illustrated came to an agreement with digital media company Minute Media, officials said Monday, to operate the iconic magazine, two months after mass layoffs appeared to signal the publication's demise.
Authentic Brands, which also owns a host of clothing and lifestyle brands, purchased the sports magazine in 2019; it had been operated in recent years by publishers at The Arena Group.
Then in late January, Authentic Brands said it had terminated The Arena Group’s publishing license, leading to widespread staffing cuts.
Minute Media, best known for The Players’ Tribune and FanSided, said it's reached a deal with Authentic to keep Sports Illustrated going.
"Minute Media will oversee all digital and print editorial operations across the SI portfolio, which has been the industry leader in dedicated sports journalism for decades," Minute Media said in a statement.
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