Social media now main source of news in US, research suggests

A report also finds right-leaning audiences on X have almost doubled in the UK since Elon Musk's takeover.

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More than half (54%) of people get news from networks like Facebook, X and YouTube - overtaking TV (50%) and news sites and apps (48%), according to the Reuters Institute.

"The rise of social media and personality-based news is not unique to the United States, but changes seem to be happening faster – and with more impact – than in other countries," a report found.

Podcaster Joe Rogan was the most widely-seen personality, with almost a quarter (22%) of the population saying they had come across news or commentary from him in the previous week.

The report's author Nic Newman said the rise of social video and personality-driven news "represents another significant challenge for traditional publishers".