Logan Paul and KSI's Prime drinks company sued by US Olympic committee

The drink is accused of using US Olympic trademarks without an agreement.

British Broadcasting CorporationWatchHomeNewsSportBusinessInnovationCultureTravelEarthVideoLiveHomeNewsIsrael-Gaza WarWar in UkraineUS & CanadaUKUK PoliticsEnglandN. IrelandN. Ireland PoliticsScotlandScotland PoliticsWalesWales PoliticsAfricaAsiaChinaIndiaAustraliaEuropeLatin AmericaMiddle EastIn PicturesBBC VerifySportBusinessExecutive LoungeTechnology of BusinessWomen at the HelmFuture of BusinessInnovationTechnologyScience & HealthArtificial IntelligenceAI v the MindCultureFilm & TVMusicArt & DesignStyleBooksEntertainment NewsTravelDestinationsAfricaAntarcticaAsiaAustralia and PacificCaribbean & BermudaCentral AmericaEuropeMiddle EastNorth AmericaSouth AmericaWorld’s TableCulture & ExperiencesAdventuresThe SpeciaListEarthNatural WondersWeather & ScienceClimate SolutionsSustainable BusinessGreen LivingVideoLiveLive NewsLive SportHomeNewsSportBusinessInnovationCultureTravelEarthVideoLiveAudioWeatherNewslettersPrime drinks company sued by US Olympic committee 23 minutes agoBy Sophie Williams, BBC NewsShareGetty ImagesYoutubers Logan Paul and KSI launched Prime drinks in 2022The US Olympic and Paralympic Committee is suing Logan Paul and KSI's Prime energy drinks brand, accusing it of trademark infringement.

It claims that Prime is using trademarked Olympic phrases and symbols on a special edition of its hydration drink featuring basketball star and three-time Olympic gold medallist Kevin Durant.

The committee said it does not have an agreement with Prime for the use of its terminology and trademarks, and said its actions had been "deliberate" and "in bad faith".

The BBC has contacted Prime for comment.

The committee filed the lawsuit in Colorado on Friday, and also accused Prime of using the trademarks in internet campaigns and promotions.

https://www.bbc.com/news/articles/c4ng785gjv0o

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